Within recent years, the choice of whether to employ local culture consumer positioning (LCCP) strategies has gained considerable interest in both international marketing research and practice, par...

中文翻译：

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对 LCCP 战略的态度：综合框架

近年来，是否采用当地文化消费者定位（LCCP）策略的选择引起了国际营销研究和实践的极大兴趣，...