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Attracting digital nomads: Smart destination strategies, innovation and competitiveness
Journal of Destination Marketing & Management ( IF 7.158 ) Pub Date : 2024-01-03 , DOI: 10.1016/j.jdmm.2023.100850
Lingxu Zhou , Dimitrios Buhalis , Daisy X.F. Fan , Adele Ladkin , Xiao Lian

Digital nomadism, as a new form of tourist mobility, brings opportunities and challenges for destination management. To attract this new market, smart destinations need to innovate to develop readiness and competitiveness. This research examines 225 digital nomad destination web articles, from multiple sources and different continents. The study aims to identify innovative strategies and practices using semantic content analysis and hierarchical network analysis. It explores relevant stakeholders and their importance, and pinpoints digital nomad trends. Findings suggest that smart destinations cater for the work, travel, social, financial and basic-living needs of digital nomads. These are different from those of short-term leisure and business tourists. Destinations tend to portray digital nomads as a homogenous group, although different segments have been identified. The long-term impacts of digital nomads on local economies and societies have yet to be fully explored. The theoretical significance of this study lies in the provision of an agency-structural perspective of destination innovation and competitiveness. Practically, the study contributes to digital nomad management and marketing within smart tourist destinations.

中文翻译:

吸引数字游民:智能目的地战略、创新和竞争力

数字游牧作为一种新的旅游出行方式,给目的地管理带来了机遇和挑战。为了吸引这个新市场,智慧目的地需要进行创新,以提高准备度和竞争力。这项研究调查了来自多个来源和不同大陆的 225 篇数字游牧目的地网络文章。该研究旨在利用语义内容分析和层次网络分析来确定创新策略和实践。它探讨了相关利益相关者及其重要性,并指出了数字游牧趋势。调查结果表明,智慧目的地可以满足数字游民的工作、旅行、社交、财务和基本生活需求。这些与短期休闲、商务游客不同。尽管已经确定了不同的群体,但目的地往往将数字游牧者描绘成一个同质群体。数字游牧民对当地经济和社会的长期影响尚未得到充分探讨。本研究的理论意义在于提供了目的地创新和竞争力的机构结构视角。实际上,该研究有助于智能旅游目的地的数字游牧管理和营销。
更新日期:2024-01-03
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