Engagement with and persuasiveness of HPV vaccination promotion videos: an examination of narrative engagement theory,Atlantic Journal of Communication

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Engagement with and persuasiveness of HPV vaccination promotion videos: an examination of narrative engagement theory
Atlantic Journal of Communication Pub Date : 2024-01-01 , DOI: 10.1080/15456870.2023.2298858
Rikishi T. Rey ₁ , Michelle Miller-Day _{2,

3} , Erin S. Craw ₂ , Tess M. Buckley ₂ , Tayah R. Wozniak ₄ , Suellen Hopfer ₅

Affiliation

The human papillomavirus (HPV) is the most common sexually transmitted infection in the United States (CDC, 2023). Although a vaccine for HPV exists, the vaccination rate in young adults is still s...

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