A Comparative Study of the U.S. and Ghana College Students’ Perceptions of Advertising-in-General and Impact on Purchase Intentions,Journal of African Business

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A Comparative Study of the U.S. and Ghana College Students’ Perceptions of Advertising-in-General and Impact on Purchase Intentions
Journal of African Business Pub Date : 2024-01-04 , DOI: 10.1080/15228916.2023.2296825
Charles Blankson _{1,

2} , Julius A. Nukpezah ₃ , Robert A. Opoku ₄

Affiliation

This article responds to calls for more cross-cultural research on advertising that tests the applicability of Pollay and Mittal’s (1993) attitude toward advertising-in-general framework in multipl...

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