The threat of deplatforming as a content moderation strategy works to reduce harmful anti-vaccine content and health mis/disinformation on particular social media platforms. However, through an analysis of alt-health influencers, I show how the perpetual threat of being deplatformed allows them to strategically grow their audiences while funneling users to fringe platforms where the alt-health influencers share anti-vaccine and extremist content. Alt-health influencers are thus able to “launder” their reputations and their content through mainstream social media platforms, acting in accordance with each platform's specific content moderation policies, while persuasively deploying “deep stories” and developing parasocial relationships across mainstream and fringe platforms, building an alt-health influence network across platforms, and using threats of “censorship” on one platform to sell and legitimize their statuses as truth-tellers and informational authorities on another. The threat of deplatforming aids in the spreading of health mis/disinformation across social media platforms, demonstrating the necessity of addressing well-known alt-health influencers who are detrimental to the health of the overall information ecosystem through decisive, consistent, and multi-platform-coordinated deplatforming.

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另类健康影响者和社交媒体去平台化的威胁

去平台化的威胁作为一种内容审核策略，旨在减少特定社交媒体平台上有害的反疫苗内容和健康错误/虚假信息。然而，通过对另类健康影响者的分析，我展示了被去平台的永久威胁如何使他们能够战略性地扩大受众，同时将用户引导到另类健康影响者分享反疫苗和极端主义内容的边缘平台。因此，另类健康影响者能够通过主流社交媒体平台“洗白”他们的声誉和内容，按照每个平台的具体内容审核政策行事，同时有说服力地部署“深层故事”并在主流和边缘平台上发展准社会关系，建立一个跨平台的另类健康影响网络，并利用一个平台上的“审查”威胁，在另一个平台上推销和合法化他们作为真相讲述者和信息权威的地位。去平台化的威胁有助于健康错误/虚假信息在社交媒体平台上的传播，这表明有必要通过果断、一致和多平台的方式解决不利于整个信息生态系统健康的知名另类健康影响者的问题。 - 协调的平台化。