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Unlocking the persuasive power of virtual influencer on brand trust and purchase intention: a parallel mediation of source credibility
Journal of Marketing Communications Pub Date : 2024-01-09 , DOI: 10.1080/13527266.2023.2301390 Papaporn Chaihanchanchai 1 , Saravudh Anantachart 1 , Nalinnipa Ruangthanakorn 2
Journal of Marketing Communications Pub Date : 2024-01-09 , DOI: 10.1080/13527266.2023.2301390 Papaporn Chaihanchanchai 1 , Saravudh Anantachart 1 , Nalinnipa Ruangthanakorn 2
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Virtual influencers, asa new type of product endorser, are becoming more visible to the public. However, their persuasiveness remains unclear. This study primarily aimed to analyze the influence of...
中文翻译：
释放虚拟影响者对品牌信任和购买意愿的说服力：来源可信度的并行中介
虚拟网红作为一种新型的产品代言人，越来越受到公众的关注。然而，他们的说服力仍不清楚。本研究主要旨在分析...的影响
更新日期：2024-01-10
中文翻译：
释放虚拟影响者对品牌信任和购买意愿的说服力：来源可信度的并行中介
虚拟网红作为一种新型的产品代言人，越来越受到公众的关注。然而，他们的说服力仍不清楚。本研究主要旨在分析...的影响
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