Purpose

The role of procurement managers is crucial for diffusing sustainability throughout the supply chain. Whether or not they are willing to pay for sustainability is an important and not yet fully understood question. The authors examine antecedents and consequences of their willingness to pay (WTP) for sustainability.

Design/methodology/approach

The authors develop a multi-level framework to examine the WTP for sustainability in a B2B context. The authors test this multi-level framework with 372 procurement managers from multiple sectors and countries using partial least squares structural equation modeling.

Findings

The authors find that individual values of procurement managers and institutional pressures directly, while ethical organizational culture indirectly influence WTP for sustainability. Functional and cognitive competencies of procurement managers improve the sustainability of procurement, but not WTP for sustainability. Importantly, WTP for sustainability directly influences the performance of the procurement function which in turn is positively associated with increased organizational performance.

Originality/value

The study, examining the interplay between individual, organizational and contextual factors, provides empirical evidence on the pivotal role of procurement managers in diffusing sustainability throughout the supply chain. The findings of the study, on the one hand, contribute to the literature on operations management and sustainability, and on the other hand, guide policy and managerial actions.

中文翻译：

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采购经理为可持续发展付费意愿的前因和后果：多层次视角

目的

采购经理的作用对于在整个供应链中传播可持续性至关重要。他们是否愿意为可持续发展付费是一个重要但尚未完全理解的问题。作者研究了他们为可持续发展支付意愿（WTP）的前因和后果。

设计/方法论/途径

作者开发了一个多层次框架来检查 B2B 环境中可持续性的支付意愿。作者使用偏最小二乘结构方程模型，对来自多个部门和国家的 372 名采购经理测试了这个多层次框架。

发现

作者发现，采购经理的个人价值观和制度压力直接影响可持续发展的支付意愿，而道德组织文化则间接影响可持续发展的支付意愿。采购经理的功能和认知能力可以提高采购的可持续性，但不能提高可持续性的支付意愿。重要的是，可持续发展的支付意愿直接影响采购职能的绩效，而采购职能的绩效又与组织绩效的提高呈正相关。

原创性/价值

该研究考察了个人、组织和环境因素之间的相互作用，为采购经理在整个供应链中传播可持续性方面的关键作用提供了经验证据。研究结果一方面为运营管理和可持续性方面的文献做出贡献，另一方面指导政策和管理行动。