How are food influencers' recipes promoting food literacy? Investigating nutritional content, food literacy and communication techniques in Instagram recipes,British Food Journal

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How are food influencers' recipes promoting food literacy? Investigating nutritional content, food literacy and communication techniques in Instagram recipes
British Food Journal ( IF 3.3 ) Pub Date : 2024-01-12 , DOI: 10.1108/bfj-05-2023-0399
Lauranna Teunissen , Kathleen Van Royen , Iris Goemans , Joke Verhaegen , Sara Pabian , Charlotte De Backer , Heidi Vandebosch , Christophe Matthys

Purpose

Explore what popular food influencers among Flemish emerging adults portray in their Instagram recipe posts in terms of (1) references to food literacy, (2) nutritional value, (3) rational and emotional appeals and (4) the relation between the nutritional value and rational/emotional appeals.

Design/methodology/approach

A content and nutritional analysis of Instagram recipe posts from seven food influencers (N = 166).

Findings

Findings reveal that food influencers rarely embed references to food literacy in their recipe posts, especially regarding meal planning, food selection, meal consumption and evaluating food-related information. Only in 28.9% of the posts information was given on how to prepare a recipe. Second, 220 recipes were included in the 166 recipe posts, of which the majority (65%) were main course meals that met at least six of the 11 nutrient criteria for a healthy main meal (67.2%). Finally, food influencers promote their recipe posts as positive narratives, focusing on the tastiness (66%) and convenience (40.9%) of meals.

Originality/value

This is the first study to evaluate what food influencers post nutritionally in their Instagram recipes, as well as how they promote these recipes. Health promotors should note the influential role of food influencers and seek ways to collaborate to provide information on how food literacy cues can be embedded in influencers' communications and provide insights into how influencers' recipes can be optimised.

中文翻译：

美食影响者的食谱如何提高食物素养？调查 Instagram 食谱中的营养成分、食物素养和沟通技巧

目的

探索佛兰德斯新兴成年人中受欢迎的食品影响者在其 Instagram 食谱帖子中所描述的内容，包括 (1) 对食品知识的提及、(2) 营养价值、(3) 理性和情感诉求以及 (4) 营养价值和营养价值之间的关系。理性/感性诉求。

设计/方法论/途径

对七位美食影响者 ( N = 166)的 Instagram 食谱帖子进行内容和营养分析。

发现

调查结果显示，美食影响者很少在他们的食谱帖子中提及食物素养，尤其是在膳食计划、食物选择、膳食消费和评估食物相关信息方面。只有 28.9% 的帖子给出了如何准备菜谱的信息。其次，166 个菜谱帖子中包含了 220 个菜谱，其中大多数（65%）是主菜，满足健康主餐 11 项营养标准中的至少 6 项（67.2%）。最后，美食影响者将他们的食谱帖子宣传为积极的叙述，重点关注膳食的美味（66%）和便利性（40.9%）。