Purpose

The intention of consumers to behave sustainably is not a reliable predictor of sustainable hospitality choices. This intention-behaviour gap represents one of the biggest challenges for marketers and environment-friendly businesses. To address this issue, this study aims to draw upon the intention-behaviour gap. The authors revise the sustainable hospitality literature to identify the limitations, to evaluate the extent to which the intention-behaviour gap is embedded in the hospitality literature and to provide practical guidance on how to move research forward in the sustainable hospitality field.

Design/methodology/approach

The authors adopted a five-step process to review and analyse 71 scientific papers published in 14 Hospitality Journals. The authors developed a descriptive overview of the literature showing the publications in this field over the years, the sustainability practices implemented by companies and consumers and the setting of the studies. Finally, the authors conducted a critical analysis of research in sustainable hospitality adopting the intention-behaviour gap lens.

Findings

Leveraging the descriptive overview and critical analysis, the authors offer four directions for future research to address the existing literature limitations. The authors encourage scholars to expand the scope of the research setting, investigate diverse sustainability practices, integrate existing knowledge on the intention-behaviour gap into sustainable hospitality research and combine traditional research methods with emerging technologies.

Practical implications

This study exposes the theoretical challenge of applying conventional behaviour theories to sustainable hospitality, prompting a call for framework re-evaluation. It offers practical insights, empowering researchers, marketers and policymakers to navigate and mitigate the intention-behaviour gap in sustainable hospitality.

Originality/value

The originality of this paper is underscored by its distinctive focus on the unique intention-behaviour gap within sustainable hospitality, coupled with a compelling call to re-evaluate traditional behavioural frameworks. It provides a roadmap for future research in sustainable hospitality, benefiting researchers, policymakers and marketers in promoting sustainable initiatives.

中文翻译：

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可持续酒店业的意图与行为差距：批判性文献综述

目的

消费者采取可持续行为的意图并不是可持续酒店选择的可靠预测因素。这种意图与行为之间的差距是营销人员和环保企业面临的最大挑战之一。为了解决这个问题，本研究旨在利用意图与行为之间的差距。作者修订了可持续酒店业文献，以确定其局限性，评估酒店业文献中意向行为差距的程度，并为如何推动可持续酒店业领域的研究提供实用指导。

设计/方法论/途径

作者采用五步流程审查和分析了 14 种酒店业期刊上发表的 71 篇科学论文。作者对文献进行了描述性概述，展示了多年来该领域的出版物、公司和消费者实施的可持续发展实践以及研究背景。最后，作者采用意图-行为差距视角对可持续酒店业的研究进行了批判性分析。

发现

利用描述性概述和批判性分析，作者提出了未来研究的四个方向，以解决现有文献的局限性。作者鼓励学者们扩大研究范围，研究多样化的可持续实践，将关于意图-行为差距的现有知识整合到可持续酒店业研究中，并将传统研究方法与新兴技术相结合。

实际影响

这项研究揭示了将传统行为理论应用于可持续酒店业的理论挑战，促使人们呼吁重新评估框架。它提供了实用的见解，使研究人员、营销人员和政策制定者能够驾驭和缩小可持续酒店业的意图与行为差距。

原创性/价值

本文的独创性在于其对可持续酒店业中独特的意图与行为差距的独特关注，以及重新评估传统行为框架的强烈呼吁。它为可持续酒店业的未来研究提供了路线图，使研究人员、政策制定者和营销人员在促进可持续举措方面受益。