The growing demand for digital investment advisory services and the advancing technological process led to increased attention to this topic in recent literature. In light of these developments, the question arises whether conventional and digital advisors behave differently in their investment advisory decisions. I therefore conducted a systematic literature review and evaluated 97 publications on the determinants of conventional and digital investment advisory decisions. Based on the literature, five main determinants were identified that are important for investment advisory decisions. These determinants are identical for both variants of the advice, but there are differences in the way they are addressed. This systematic literature review provides an overview of the current state of research and can therefore help identify areas where investment advice can be improved in the future.

中文翻译：

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传统和数字投资咨询决策的决定因素：系统文献综述

对数字投资咨询服务不断增长的需求和不断进步的技术进程导致最近的文献对这一主题的关注越来越多。鉴于这些发展，出现了一个问题：传统顾问和数字顾问在投资咨询决策中的行为是否有所不同。因此，我进行了系统的文献综述并评估了 97 篇关于传统和数字投资咨询决策的决定因素的出版物。根据文献，确定了对投资咨询决策很重要的五个主要决定因素。对于建议的两种变体，这些决定因素是相同的，但解决这些问题的方式有所不同。这篇系统的文献综述概述了当前的研究状况，因此可以帮助确定未来可以改进投资建议的领域。