Purpose

Given the growth of virtual reality (VR)-based tourism experiences in the past five years, this study aims to investigate the impact of VR-based interactions (ergonomics and embodiment) on memorable experiences and revisit intention mediated by cognitive and emotional responses.

Design/methodology/approach

This study has used an exploratory sequential mixed methodology research design to operationalise this research. Study 1 uses qualitative in-depth interviews to explore the proposed research questions, and Study 2 uses a 3 × 3 factorial experimental research design to test the proposed hypothetical model with 355 samples.

Findings

The results indicate that embodiment plays a more crucial role than VR ergonomics. Also, the cognitive response in the virtual tour indirectly generates a more memorable experience than the emotional response.

Research limitations/implications

This research uses the theory of technological mediation as an overarching framework to conceptualise the research. Also, the research has applied the tenets of cognitive embodiment theory, metacognitive theory and other related theories to develop the arguments. Thus, the results of this research will extend the holistic understanding of these theories.

Practical implications

This research will guide VR tourism developers in understanding the requirements and expectations of tourists. It also serves as a manual to understand how tourists process the VR tour psychologically.

Originality/value

Very minimal focus was given to understanding the tourists’ interaction with technology in VR tours. The concept of ergonomics and embodiment investigated as an experimental variable is a novel approach in technology-based tourism research.

中文翻译：

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沉浸式 VR 旅游中的体现和人体工程学在创造难忘的旅游体验中的作用

目的

鉴于过去五年基于虚拟现实 (VR) 的旅游体验的增长，本研究旨在调查基于 VR 的交互（人体工程学和体现）对难忘体验的影响，并重新审视认知和情感反应介导的意图。

设计/方法论/途径

本研究使用了探索性序贯混合方法研究设计来实施本研究。研究 1 使用定性深入访谈来探讨所提出的研究问题，研究 2 使用 3 × 3 析因实验研究设计，用 355 个样本来测试所提出的假设模型。

发现

结果表明，体验比 VR 人体工学发挥着更重要的作用。此外，虚拟旅游中的认知反应间接产生比情绪反应更难忘的体验。

研究局限性/影响

本研究使用技术中介理论作为总体框架来概念化研究。此外，该研究还应用了认知具象理论、元认知理论和其他相关理论的原理来展开论证。因此，这项研究的结果将扩展对这些理论的整体理解。

实际影响

这项研究将指导VR旅游开发商了解游客的需求和期望。它还可以作为了解游客如何心理上进行VR旅游的手册。

原创性/价值

我们很少关注了解游客在 VR 旅游中与技术的互动。将人体工程学的概念和实施例作为实验变量进行研究是基于技术的旅游研究的一种新颖方法。