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The impact of sustainable internal branding on teaching staff’s commitment: application on private higher education institutions
Journal of Marketing for Higher Education ( IF 3.906 ) Pub Date : 2024-01-11 , DOI: 10.1080/08841241.2024.2301773 Samia Adly Hanna El Sheikh 1 , Reda Youssef Assaad 1 , Yasser Tawfik Halim 1 , Ola Abdel Moneim Emara 1
Journal of Marketing for Higher Education ( IF 3.906 ) Pub Date : 2024-01-11 , DOI: 10.1080/08841241.2024.2301773 Samia Adly Hanna El Sheikh 1 , Reda Youssef Assaad 1 , Yasser Tawfik Halim 1 , Ola Abdel Moneim Emara 1
Affiliation
This study aims to extend the boundary of knowledge about internal branding, which touches on two disciplines: marketing and human resources management in an attempt to understand the constructs of...
中文翻译：
可持续内部品牌对教师承诺的影响：在私立高等教育机构中的应用
本研究旨在扩展内部品牌的知识边界，涉及两个学科：营销和人力资源管理，试图了解......
更新日期：2024-01-11
中文翻译：
可持续内部品牌对教师承诺的影响：在私立高等教育机构中的应用
本研究旨在扩展内部品牌的知识边界，涉及两个学科：营销和人力资源管理，试图了解......
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