Counterfeiting has become a major social problem because of the consequences for consumers, businesses and governments. The objective is to describe the current state of counterfeiting research, define the main thematic areas, identify gaps and highlight key findings. A bibliometric analysis of the growing number of publications addressing the counterfeiting problem in the existing literature is conducted. The articles are taken from a search of the Scopus database. After excluding some scientific-technological subareas, 1984 papers are analyzed, to which 23 outstanding papers were added at a later stage. In more recent years, most of the articles focus on the development of technologies. Four conceptual areas have been identified: technological development, social behavior, economic aspects and legal aspects. The latter two are the least studied. Also identified in the social area are two topics of interest that have been little addressed, namely, the effect of prior purchase experience and the development of theories describing consumer behavior towards counterfeits. The value derived from this research is the identification of new lines of research with the economic and legal area, it would be of interest to initiate a research program that studies what proportion of counterfeits are sanctioned, to which interest group the sanction is directed and if the sanction is proportional to the damage caused to society and the company. In addition, with regard to the study of counterfeit consumer behaviour, its development can provide information to guide the definition of public awareness strategies and help to adapt companies' marketing campaigns.

中文翻译：

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假冒伪劣产品的世界：知识来决定

由于给消费者、企业和政府带来的后果，假冒伪劣产品已成为一个重大社会问题。目的是描述假冒研究的现状，定义主要主题领域，找出差距并强调主要发现。对现有文献中越来越多的解决假冒问题的出版物进行了文献计量分析。这些文章取自 Scopus 数据库的搜索。剔除部分科技子领域后，对1984篇论文进行分析，后期新增优秀论文23篇。近年来，大多数文章都关注技术的发展。确定了四个概念领域：技术发展、社会行为、经济方面和法律方面。后两者研究最少。社会领域还确定了两个很少被提及的有趣主题，即先前购买体验的影响和描述消费者对假货行为的理论的发展。这项研究的价值在于确定了经济和法律领域的新研究方向，启动一项研究计划来研究假货受到制裁的比例、制裁针对的是哪个利益集团以及是否会受到制裁，这将是有意义的。处罚与对社会和公司造成的损害成正比。此外，关于假冒消费者行为的研究，其发展可以提供信息来指导公众意识策略的定义，并帮助调整公司的营销活动。