This study endeavors to examine the factors influencing consumers' intentions to purchase self-driving cars. The data collected from 174 respondents underwent analysis using the partial least squares technique. The findings reveal that relative advantage, compatibility, trialability, and observability significantly impact consumer attitudes. Additionally, consumer attitude, subjective norm, and perceived behavioral control were identified as significant influencers of the intention to purchase a self-driving car. Furthermore, achievement vanity was observed to moderate the effect of observability on consumer attitude. These results offer critical theoretical insights and practical implications for the adoption of self-driving cars.

中文翻译：

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是什么推动了消费者购买自动驾驶汽车的意愿

本研究旨在探讨影响消费者购买自动驾驶汽车意愿的因素。使用偏最小二乘技术对从 174 名受访者收集的数据进行了分析。研究结果表明，相对优势、兼容性、可试用性和可观察性显着影响消费者的态度。此外，消费者态度、主观规范和感知行为控制被认为是购买自动驾驶汽车意图的重要影响因素。此外，据观察，成就虚荣心可以调节可观察性对消费者态度的影响。这些结果为自动驾驶汽车的采用提供了重要的理论见解和实际意义。