当前位置: X-MOL 学术Journal of Marketing Theory and Practice › 论文详情
Our official English website, www.x-mol.net, welcomes your feedback! (Note: you will need to create a separate account there.)
Unraveling the effects of “living the brand”: a resource generating outlook
Journal of Marketing Theory and Practice Pub Date : 2024-01-22 , DOI: 10.1080/10696679.2024.2305455
Sonia Kashyap 1 , Lakhwinder Singh Kang 1
Affiliation  

Grounded in the Job Demands-Resources (JD-R), Conservation of Resources (COR) model, and Social Exchange Theory (SET), the present study has developed an integrated model where internal branding ac...

中文翻译:

揭示“践行品牌”的影响:资源生成前景

本研究以工作需求资源(JD-R)、资源节约(COR)模型和社会交换理论(SET)为基础,开发了一个综合模型,其中内部品牌塑造...
更新日期:2024-01-23
down
wechat
bug