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Let's think about the future: The effect of positive and negative future primes on pro-environmental behavior
Journal of Behavioral and Experimental Economics ( IF 1.831 ) Pub Date : 2024-01-23 , DOI: 10.1016/j.socec.2024.102166
Andrea Essl , David Hauser , Frauke von Bieberstein

In an online experiment ( = 810), we examine whether primes on positive and negative future events unrelated to an environmental context affects pro-environmental behavior measured with an incentivized decision task. In this task, individuals decide between keeping money for themselves and investing part or the entire amount in planting trees. The results show that participants primed on future events plant significantly more trees and have higher pro-environmental intentions than participants in the control group, who were primed on leisure activities unrelated to the future. However, we find no statistically significant difference between the positive and negative future priming conditions. Exploring different potential mechanisms behind our results, we find that both future primes activated greater concern for the future and the environment, whereas the leisure prime triggered present concerns. While these results align with our research question, we cannot rule out that the leisure priming may have activated other concerns, unrelated to the present or future, potentially leading to fewer trees planted.

中文翻译:

让我们考虑一下未来:正负未来素数对环保行为的影响

在在线实验(= 810)中,我们检查与环境背景无关的积极和消极未来事件的启动是否会影响通过激励决策任务测量的亲环境行为。在这项任务中,个人决定是为自己留钱,还是投资部分或全部资金来植树。结果表明,与对照组参与者相比,那些对未来事件做好准备的参与者种植了更多的树木,并且具有更高的环保意图,而对照组参与者则对与未来无关的休闲活动做好了准备。然而,我们发现积极和消极的未来启动条件之间没有统计学上的显着差异。通过探索我们的结果背后的不同潜在机制,我们发现两种未来盛数都引发了对未来和环境的更大关注,而休闲盛数则引发了当前的担忧。虽然这些结果与我们的研究问题相符,但我们不能排除休闲启动可能引发了与现在或未来无关的其他担忧,可能导致种植的树木减少。
更新日期:2024-01-23
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