当前位置: X-MOL 学术Journal of Global Marketing › 论文详情
Our official English website, www.x-mol.net, welcomes your feedback! (Note: you will need to create a separate account there.)
Consumer’s Re-Participation in Online Flash Sale after Service Failure: A Moderated-Mediation Study
Journal of Global Marketing Pub Date : 2024-01-25 , DOI: 10.1080/08911762.2024.2303638
Anjali Sharma 1 , K. R. Jayasimha 2 , Himanshu Shekhar Srivastava 3
Affiliation  

Online flash sales (OFS) have gained significant popularity in recent times. Interestingly, despite encountering service failures such as server errors, stockouts, and website crashes due to heavy ...

中文翻译:

消费者在服务失败后重新参与在线闪购:一项有调节的中介研究

在线限时抢购 (OFS) 近年来非常受欢迎。有趣的是,尽管遇到了服务器错误、缺货、网站崩溃等服务故障,因为重...
更新日期:2024-01-25
down
wechat
bug