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Consumer’s Re-Participation in Online Flash Sale after Service Failure: A Moderated-Mediation Study
Journal of Global Marketing Pub Date : 2024-01-25 , DOI: 10.1080/08911762.2024.2303638 Anjali Sharma 1 , K. R. Jayasimha 2 , Himanshu Shekhar Srivastava 3
Journal of Global Marketing Pub Date : 2024-01-25 , DOI: 10.1080/08911762.2024.2303638 Anjali Sharma 1 , K. R. Jayasimha 2 , Himanshu Shekhar Srivastava 3
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Online flash sales (OFS) have gained significant popularity in recent times. Interestingly, despite encountering service failures such as server errors, stockouts, and website crashes due to heavy ...
中文翻译:
消费者在服务失败后重新参与在线闪购:一项有调节的中介研究
在线限时抢购 (OFS) 近年来非常受欢迎。有趣的是,尽管遇到了服务器错误、缺货、网站崩溃等服务故障,因为重...
更新日期:2024-01-25
中文翻译:
消费者在服务失败后重新参与在线闪购:一项有调节的中介研究
在线限时抢购 (OFS) 近年来非常受欢迎。有趣的是,尽管遇到了服务器错误、缺货、网站崩溃等服务故障,因为重...