In this paper, we will delineate the nexus of consumption network externalities, corporate social responsibility (CSR), and conflicting interest issues under Cournot and Bertrand competition. We find that a stronger degree of network externalities may bring conflicting interests between firms and the consumers, benefiting firms while hurting consumers. The degree of conflicting interests caused by network externalities is consistent in Cournot and Bertrand competition. Furthermore, when firms do CSR activities, the presence of network externalities may alleviate the conflicting interests caused by CSR activities and bring a “win–win” outcome between firms and consumers in two competition modes.

中文翻译：

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消费网络外部性、企业社会责任和利益冲突：古诺与伯特兰竞争

在本文中，我们将描述古诺和伯特兰竞争下消费网络外部性、企业社会责任（CSR）和利益冲突问题之间的关系。我们发现，更强的网络外部性可能会带来企业和消费者之间的利益冲突，使企业受益而消费者受损。网络外部性引起的利益冲突程度在古诺竞争和伯特兰竞争中是一致的。此外，企业开展CSR活动时，网络外部性的存在可以缓解CSR活动带来的利益冲突，在两种竞争模式下为企业和消费者带来“双赢”的结果。