The study’s relevance lies in the distinction between the cognitive processes of human readers and search robots, particularly the contextual understanding and relevance determination capabilities of modern search engines. This study aims to address contemporary challenges related to online textual content, specifically focusing on texts found on corporate websites and corporate blogs. The study employs a comprehensive approach to analyze the creation of texts, considering both copywriting and rewriting techniques. The analysis includes an examination of textual activity on corporate websites and blogs. The research methodology involves investigating linguistic and psycholinguistic aspects, as well as the principles underlying search engines and their role in organic website promotion. The study also delves into the nature of multimedia articles as a distinct format of online content. The major finding of this research lies in the proposed method for assessing the cognitive effectiveness of copywriting and rewriting. The study sheds light on the intricate interplay between multimedia articles and their textual components, showcasing their potential for impactful audience engagement. The analysis of internet copywriting and rewriting in the realm of marketing discourse reveals their significance for search engine tasks and user engagement. In conclusion, this research underscores the practical importance of understanding the cognitive effectiveness of texts generated through copywriting and rewriting. The findings emphasize the role of multimedia articles and their textual elements in influencing audience engagement online. The study highlights the crucial connection between internet copywriting, rewriting, and successful marketing discourse, optimizing content for search engines and enhancing user experience.

该研究的相关性在于人类读者和搜索机器人的认知过程之间的区别，特别是现代搜索引擎的上下文理解和相关性确定能力。这项研究旨在解决与在线文本内容相关的当代挑战，特别关注企业网站和企业博客上的文本。该研究采用综合方法来分析文本的创作，同时考虑文案写作和重写技巧。该分析包括对企业网站和博客上的文本活动的检查。研究方法涉及调查语言和心理语言学方面，以及搜索引擎的原理及其在有机网站推广中的作用。该研究还深入探讨了多媒体文章作为一种独特的在线内容格式的本质。这项研究的主要发现在于提出的评估文案和重写认知有效性的方法。该研究揭示了多媒体文章及其文本成分之间复杂的相互作用，展示了它们对观众产生影响力的参与的潜力。对营销话语领域的互联网文案和重写的分析揭示了它们对搜索引擎任务和用户参与度的重要性。总之，这项研究强调了理解通过文案写作和重写生成的文本的认知有效性的实际重要性。研究结果强调了多媒体文章及其文本元素在影响受众在线参与度方面的作用。该研究强调了互联网文案、重写和成功的营销话语、优化搜索引擎内容和增强用户体验之间的重要联系。