Purpose

Conventional wisdom says stakeholders matter to managers as they develop strategy – but do they? If so, what type of stakeholders matter and what can managers do?

Design/methodology/approach

An in-depth exploration of five deep case studies where senior executives embarked upon strategy development. Analysis revealed five significant factors for managing stakeholders effectively.

Findings

These findings include: determining the nature of a stakeholder, separating those who care about the strategy and its implementation from those who do not but still could impact it; addressing stakeholders at an appropriate level; considering internal as well as external stakeholders and attending to the stakeholders’ responses to proposed strategies and the consequent dynamics created.

Research limitations/implications

(1) The research was conducted with senior managers, and the authors detail the difficulties involved in doing so within the introduction and (2) The research was specific to the healthcare sector, but has relevance to all strategy makers.

Practical implications

This paper explores five factors and their implications and suggests techniques to address them that are well established and available to promote the effective strategic management of stakeholders.

Originality/value

Empirical research in strategy formation with elites is rare because it is difficult to gain access and trust. Empirical research in stakeholder studies is even rarer. By combining the two elements, the authors gather and interpret a unique dataset.

中文翻译：

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利益相关者参与战略制定

目的

传统观点认为，利益相关者在管理者制定战略时很重要——但事实真的如此吗？如果是这样，什么类型的利益相关者很重要以及管理者可以做什么？

设计/方法论/途径

深入探讨高级管理人员着手制定战略的五个深入案例研究。分析揭示了有效管理利益相关者的五个重要因素。

发现

这些发现包括：确定利益相关者的性质，将关心战略及其实施的人与那些不关心但仍可能影响战略及其实施的人分开；在适当的层面上与利益相关者进行交流；考虑内部和外部利益相关者，并关注利益相关者对拟议战略的反应以及由此产生的动态。

研究局限性/影响

(1) 该研究是与高级管理人员一起进行的，作者在引言中详细说明了这样做所涉及的困难；(2) 该研究针对医疗保健行业，但与所有战略制定者相关。

实际影响

本文探讨了五个因素及其影响，并提出了解决这些因素的技术，这些技术已成熟且可用于促进利益相关者的有效战略管理。

原创性/价值

与精英一起制定战略的实证研究很少，因为很难获得机会和信任。利益相关者研究的实证研究更是罕见。通过结合这两个元素，作者收集并解释了一个独特的数据集。