Through the actions and interactions of video platform users, talent shows have expanded from the entertainment sphere to the social sphere and become an everyday part of life. Watching talent shows on online platforms, especially through participation in multi-platform interaction, is an ever developing and innovative field in many regions. This study adopts a multiple case analysis approach. We analyze and compare three cases of talent shows, examining aspects of their value co-creation, digital platform, dynamic capability and value network through an exploration of a series of creative activities on digital video platforms. Talent shows provide a unique environment in which different actors interact, co-exist and co-create value, i.e., another form of O2O marketing. These actors include producers, entertainment companies, sponsors and fans, and fan value co-creation currently takes many different forms, which are experienced, engaged and interacted with through different platforms. The findings contribute to examining the underlying dynamics of TV talent shows, in addition to explaining how they are achieving sustainable advantages in the media market. Furthermore, this study aims to understand the service ecosystem of network talent shows from the perspective of industrial innovation strategy; consequently, this research can help to promote the implications of this new form of digital content services and its innovation strategies.

中文翻译：

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电视选秀节目价值共创：两岸三地案例

通过视频平台用户的行动和互动，选秀节目已经从娱乐领域扩展到社交领域，成为日常生活的一部分。在网络平台观看选秀节目，尤其是参与多平台互动，是许多地区不断发展和创新的领域。本研究采用多案例分析的方法。我们通过对数字视频平台上一系列创意活动的探索，对三个选秀节目的案例进行分析和比较，从价值共创、数字平台、动态能力和价值网络等方面进行考察。选秀节目提供了不同演​​员互动、共存、共同创造价值的独特环境，是O2O营销的另一种形式。这些参与者包括制作人、娱乐公司、赞助商和粉丝，粉丝价值共创目前有多种形式，通过不同的平台进行体验、参与和互动。除了解释电视选秀节目如何在媒体市场上实现可持续优势之外，这些发现还有助于研究电视选秀节目的潜在动态。此外，本研究旨在从产业创新战略的角度理解网络选秀节目的服务生态系统；因此，这项研究有助于促进这种新型数字内容服务及其创新战略的影响。