Companies increasingly use virtual reality (VR) for advertising. This begs the question, What risks does VR advertising pose for consumers? We analyze VR marketing experiences to identify risks and discuss opportunities to address those and future risks in VR advertising.

中文翻译：

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令人震惊的广告、恶意软件和缺乏责任感：探索虚拟现实广告和营销体验的消费者风险

公司越来越多地使用虚拟现实 (VR) 进行广告。这就引出了一个问题：VR 广告会给消费者带来哪些风险？我们分析 VR 营销经验，以识别风险并讨论解决 VR 广告中的这些风险和未来风险的机会。