How ethical leaders foster salesperson creativity: exploring the roles of social power, job autonomy, and internal competitive work environment,Journal of Marketing Theory and Practice

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How ethical leaders foster salesperson creativity: exploring the roles of social power, job autonomy, and internal competitive work environment
Journal of Marketing Theory and Practice Pub Date : 2024-01-29 , DOI: 10.1080/10696679.2024.2305444
Colin Gabler ₁ , Ashish Kalra ₂

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While the benefits of salesforce creativity are well-documented, recent calls underscore the lack of research on how to develop a creative salesforce. Adopting social learning theory, we position e...

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