Although there is contradictory evidence that digital orientation (DO) is strategically significant for obtaining superior innovation performance (IP), extant literature lacks a holistic mechanism through which DO influences IP and fails to explore the boundary conditions that constrain or improve the DO-IP relationship. This study, guided by the Resource-based view and its dynamic capability extension, intends to develop a moderated moderation model that incorporates digital business capability (DBC) as a moderator of the relationship between DO and IP and examines how much of this moderation is affected by the instability of the environment, i.e., environmental dynamism (ED), in which firm operates. The findings from an email-based survey of 324 high-tech small and medium-sized enterprises functioning in India confirm the positive link between DO and IP, and indicate that DBC positively moderates the aforementioned relationship. More interestingly, ED strengthens the positive moderating effect of DBC on the DO-IP link. Overall, these findings contribute to the extant literature by articulating how DBC and ED jointly determine the influence of DO on IP. This research also has practical implications for enterprises looking to change their orientations in order to succeed in the digital transformation.

中文翻译：

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揭开数字化导向与创新绩效之间联系的神秘面纱：数字化业务能力与环境活力的相互作用

尽管有矛盾的证据表明数字化导向（DO）对于获得卓越的创新绩效（IP）具有战略意义，但现有文献缺乏DO影响IP的整体机制，并且未能探索约束或改善DO-IP关系的边界条件。本研究以基于资源的观点及其动态能力扩展为指导，旨在开发一种有调节的调节模型，该模型将数字业务能力 (DBC) 纳入 DO 和 IP 之间关系的调节器，并检查这种调节受到影响的程度企业经营环境的不稳定性，即环境活力（ED）。对印度 324 家高科技中小企业进行的基于电子邮件的调查结果证实了 DO 和 IP 之间的正相关关系，并表明 DBC 积极调节了上述关系。更有趣的是，ED 增强了 DBC 对 DO-IP 链路的正向调节作用。总体而言，这些发现阐明了 DBC 和 ED 如何共同确定 DO 对知识产权的影响，从而为现有文献做出了贡献。这项研究对于希望改变方向以在数字化转型中取得成功的企业也具有实际意义。