Bank reputation plays a critical role in driving bank performance and revenue growth. In today's fiercely competitive banking sector, it is crucial for banks to foster strong client connections and prioritize employee performance to enhance their reputation. This research aims to investigate the interplay between organizational identification, organizational commitment, and corporate reputation, drawing upon the job performance theory and social identity theories. Specifically, the study explores the mediating role of employee performance in shaping the relationship between organizational identification, organizational commitment, and corporate reputation, focusing on the Saudi Arabian banking sector. The research gathered data from 663 employees working in banks across Saudi Arabia, employing structured questionnaires. Smart-PLS structural equation modelling was utilized to analyse the conceptual framework. The findings of this study underscore a significant relationship between organizational identification, organizational commitment, and corporate reputation. Furthermore, the research establishes the mediating role of employee performance, acting as a partial mediator in the relationship between the study variables. The implications of this research are highly practical for bank managers, providing them with valuable insights into how organizations can restructure, enhance, and fortify their employee-organization relationships to bolster their reputation and overall business success. By understanding the pivotal role of employee performance and its impact on corporate reputation, bank managers can make informed decisions to optimize their operations and ensure sustained growth in an increasingly competitive banking landscape.

银行声誉在推动银行业绩和收入增长方面发挥着至关重要的作用。在当今竞争激烈的银行业中，银行必须建立牢固的客户关系并优先考虑员工绩效以提高声誉。本研究旨在利用工作绩效理论和社会认同理论来调查组织认同、组织承诺和企业声誉之间的相互作用。具体来说，该研究探讨了员工绩效在塑造组织认同、组织承诺和企业声誉之间关系中的中介作用，重点关注沙特阿拉伯银行业。该研究采用结构化调查问卷，收集了沙特阿拉伯各地银行 663 名员工的数据。利用 Smart-PLS 结构方程建模来分析概念框架。这项研究的结果强调了组织认同、组织承诺和企业声誉之间的重要关系。此外，该研究确立了员工绩效的中介作用，在研究变量之间的关系中充当部分中介变量。这项研究的意义对于银行经理来说非常实用，为他们提供了组织如何重组、增强和巩固员工与组织关系的宝贵见解，以提高他们的声誉和整体业务成功。通过了解员工绩效的关键作用及其对企业声誉的影响，银行经理可以做出明智的决策，以优化其运营并确保在竞争日益激烈的银行业环境中实现持续增长。