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The Impact of Socio-Psychological Factors on Consumer Ethnocentrism and Purchase Intentions Among South African Consumers
Journal of African Business Pub Date : 2024-01-31 , DOI: 10.1080/15228916.2024.2309098
Nkosivile Welcome Madinga 1 , Simone Lazo 1 , Sebastian Schulz 1 , Adam Lewis 1
Affiliation  

This study aimed to investigate the impact of socio-psychological factors, such as nationalism, internationalism, collectivism, conservativism, patriotism, and cultural openness, on consumer ethnoc...

中文翻译:

社会心理因素对南非消费者民族中心主义和购买意愿的影响

本研究旨在探讨民族主义、国际主义、集体主义、保守主义、爱国主义和文化开放等社会心理因素对消费者民族的影响。
更新日期:2024-01-31
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