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Firm performance and perceptions of market orientation
Journal of Marketing Theory and Practice Pub Date : 2024-01-29 , DOI: 10.1080/10696679.2024.2305456 Thomas L. Powers 1 , Dawn B. Valentine 2 , Karen N. Kennedy 1
Journal of Marketing Theory and Practice Pub Date : 2024-01-29 , DOI: 10.1080/10696679.2024.2305456 Thomas L. Powers 1 , Dawn B. Valentine 2 , Karen N. Kennedy 1
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This article investigates the relationship of the internal perception of market orientation by managers and salespeople, as well as the external perspectives of customers, across varying levels of ...
中文翻译:
公司业绩和市场导向的看法
本文研究了不同层次的经理和销售人员对市场导向的内部认知以及客户的外部观点之间的关系。
更新日期:2024-01-29
中文翻译:
公司业绩和市场导向的看法
本文研究了不同层次的经理和销售人员对市场导向的内部认知以及客户的外部观点之间的关系。