Electronic Commerce Research ( IF 3.462 ) Pub Date : 2024-02-06 , DOI: 10.1007/s10660-024-09806-9 Ou Wang , Federico J. A. Perez-Cueto , Frank Scrimgeour
This study aims to explore the significant factors driving food consumption through three e-commerce modes: Business-to-Consumer, Online-to-Offline Food Delivery Service, and Click & Collect in developed Western 98countries. A total of 1,461 samples were collected through online surveys in New Zealand, the United Kingdom, and Denmark. Descriptive analysis and ordered logistic regression were employed for data analyses. Overall, consumers’ food consumption frequencies with e-commerce were found to be significantly influenced by several socio-demographics, e-commerce food choice motives, innovation-adoption characteristics and e-service quality attributes.
中文翻译:
西方电商食品选择:比较企业对消费者、线上线下送餐服务以及点击提货
本研究旨在探讨西方 98 个发达国家通过企业对消费者、线上到线下食品配送服务和网购提货三种电子商务模式推动食品消费的重要因素。通过新西兰、英国和丹麦的在线调查共收集了 1,461 个样本。采用描述性分析和有序逻辑回归进行数据分析。总体而言,消费者通过电子商务进行食品消费的频率受到多种社会人口特征、电子商务食品选择动机、创新采用特征和电子服务质量属性的显着影响。