Purpose

This study aims to investigate the integration of blockchain technology into the food supply chain within the restaurant industry. It focuses on how blockchain can be applied to enhance transparency and trust in tracking food sources, ultimately impacting customer satisfaction.

Design/methodology/approach

A service design workshop (Study 1) and three between-subjects experiments (Studies 2–4) were conducted.

Findings

Results indicate that blockchain adoption significantly improves traceability and trust in the food supply chain. This improvement in turn enhances customer satisfaction through perceived improvements in food safety, quality and naturalness. This study also notes that the effects of blockchain technology vary depending on the type of restaurant (casual or fine dining) and its location (tourist destinations or residential areas).

Practical implications

The findings offer practical insights for restaurant owners, technology developers and policymakers. Emphasizing the benefits of blockchain adoption, this study guides decision-making regarding technology investments for enhancing customer service and satisfaction in the hospitality sector.

Originality/value

This research contributes novel insights to the field of technology innovation in the hospitality industry. It extends the understanding of signaling theory by exploring how blockchain technology can serve as a tool for signal transmission in restaurant food supply chains.

中文翻译：

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区块链=更好的食物？区块链技术在食品供应链中的采用

目的

本研究旨在调查区块链技术与餐饮业食品供应链的整合。它重点关注如何应用区块链来提高跟踪食品来源的透明度和信任度，最终影响客户满意度。

设计/方法论/途径

进行了服务设计研讨会（研究 1）和三个受试者间实验（研究 2-4）。

发现

结果表明，区块链的采用显着提高了食品供应链的可追溯性和信任度。这种改进反过来又通过食品安全、质量和天然性方面的改进提高了客户满意度。这项研究还指出，区块链技术的影响因餐厅类型（休闲餐厅或高级餐厅）及其位置（旅游目的地或住宅区）而异。

实际影响

研究结果为餐馆老板、技术开发商和政策制定者提供了实用的见解。这项研究强调了采用区块链的好处，指导有关技术投资的决策，以提高酒店业的客户服务和满意度。

原创性/价值

这项研究为酒店业的技术创新领域提供了新颖的见解。它通过探索区块链技术如何作为餐厅食品供应链中信号传输的工具，扩展了对信号理论的理解。