Purpose

This study, a conceptual paper, analyses the growth of curation in tourism and hospitality and the curator role in selecting and framing products and experiences. It considers the growth of expert, algorithmic, social and co-creative curation modes and their effects.

Design/methodology/approach

Narrative and integrative reviews of literature on curation and tourism and hospitality are used to develop a typology of curation and identify different curation modes.

Findings

Curational techniques are increasingly used to organise experience supply and distribution in mainstream fields, including media, retailing and fashion. In tourism and hospitality, curated tourism, curated hospitality brands and food offerings and place curation by destination marketing organisations are growing. Curation is undertaken by experts, algorithms and social groups and involves many of destination-related actors, producing a trend towards “hybrid curation” of places.

Research limitations/implications

Research is needed on different forms of curation, their differential effects and the power roles of different curational modes.

Practical implications

Curation is a widespread intermediary function in tourism and hospitality, supporting better consumer choice. New curators influence experience supply and the distribution of consumer attention, shaping markets and co-creative activities. Increased curatorial activity should stimulate aesthetic and stylistic innovation and provide the basis for storytelling and narrative in tourism and hospitality.

Originality/value

This is the first study of curational strategies in tourism and hospitality, providing a definition and typology of curation, and linking micro and macro levels of analysis. It suggests the growth of choice-based logic alongside service-dominant logic in tourism and hospitality.

中文翻译：

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旅游和酒店业的策展转变

目的

本研究是一篇概念性论文，分析了旅游和酒店业策展的发展以及策展人在选择和构建产品和体验方面的作用。它考虑了专家、算法、社交和共同创意策展模式的发展及其影响。

设计/方法论/途径

对策展、旅游和酒店业文献的叙述性和综合性评论被用来开发策展类型学并确定不同的策展模式。

发现

策展技术越来越多地用于组织媒体、零售和时尚等主流领域的体验供应和分配。在旅游和酒店业，目的地营销组织的策划旅游、策划酒店品牌和食品供应以及场所策划正在增长。策展由专家、算法和社会团体进行，涉及许多与目的地相关的参与者，从而产生了地方“混合策展”的趋势。

研究局限性/影响

需要研究不同的策展形式、它们的差异效应以及不同策展模式的权力作用。

实际影响

策展是旅游和酒店业中广泛存在的中介功能，支持消费者做出更好的选择。新策展人影响体验供应和消费者注意力的分配，塑造市场和共同创意活动。策展活动的增加应能刺激审美和风格创新，并为旅游和酒店业的讲故事和叙事提供基础。

原创性/价值

这是第一个关于旅游和酒店业策展策略的研究，提供了策展的定义和类型，并将微观和宏观层面的分析联系起来。它表明旅游和酒店业中基于选择的逻辑与服务主导的逻辑一起发展。