Purpose

The main research questions critically examine online videos that draw attention to a local community of musical practice, noticing how these can potentially be included within the tourism promotion strategies. This paper develops a case study of four videos realised by the Louth County Board of the organisation Comhaltas Ceoltóirí Éireann (CCÉ) in Co. Louth, Ireland, as a part of the FleadhFest 2021 initiative. It highlights the role that virtual spaces have in enhancing a sense of belonging to a music/festival community as well as the possibility that visual and audio supports have in promoting and celebrating a destination and its cultural features.

Design/methodology/approach

The analysis involves a netnographic examination of these videos (Janta, 2017), informed by the concept of “tourist gaze” (Urry, 1990; 2002) and influenced by film-induced tourism studies (Beeton, 2005).

Findings

Results show how festival and event organisers responded to COVID-19 social restrictions by creating a virtual space for celebrating music heritage and local musicscape, placing an emphasis on local musical scene.

Research limitations/implications

The research aims to inform future developments in how the organisation operates within and engages with virtual space, its members and a wider audience.

Originality/value

This is the first study to consider the virtual activities of CCÉ from an ethnomusicological as well as tourism, perspective.

中文翻译：

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通过虚拟空间邂逅爱尔兰传统音乐：FleadhFest 2021 体验

目的

主要研究问题批判性地审查了引起人们对当地音乐实践社区的关注的在线视频，并注意到这些视频如何可能被纳入旅游推广策略中。本文对爱尔兰劳斯郡Comhaltas Ceoltóirí Éireann (CCÉ)组织劳斯县委员会制作的四个视频进行了案例研究，作为2021 年 FleadhFest计划的一部分。它强调了虚拟空间在增强音乐/节日社区归属感方面的作用，以及视觉和音频支持在宣传和庆祝目的地及其文化特征方面的可能性。

设计/方法论/途径

该分析涉及对这些视频进行网络调查（Janta，2017），受到“游客凝视”概念（Urri，1990；2002）的启发，并受到电影引发的旅游研究（Beeton，2005）的影响。

发现

结果显示，节日和活动组织者如何通过创建一个虚拟空间来庆祝音乐遗产和当地音乐景观，并重点关注当地音乐场景，以应对 COVID-19 的社会限制。

研究局限性/影响

该研究旨在为该组织如何在虚拟空间、其成员和更广泛的受众中运作和互动提供信息。

原创性/价值

这是第一项从民族音乐学和旅游角度考虑 CCÉ 虚拟活动的研究。