当前位置: X-MOL 学术Thunderbird International Business Review › 论文详情
Our official English website, www.x-mol.net, welcomes your feedback! (Note: you will need to create a separate account there.)
Artificial intelligence for international business: Its use, challenges, and suggestions for future research and practice
Thunderbird International Business Review Pub Date : 2024-02-09 , DOI: 10.1002/tie.22370
Jane Menzies 1 , Bianka Sabert 1 , Rohail Hassan 2, 3 , Prince Kofi Mensah 4
Affiliation  

The emergence of artificial intelligence (AI) has transformed global business, aiding operational efficiency and innovation. It utilizes machine learning and big data analytics, driving predictive market trends and strategic decision-making. However, despite the rising discussion and accessibility of AI tools, understanding its impact on international business remains limited. This article explores AI's potential in international business strategies, practices, and activities. To address this aim, we reviewed 37 articles in the existing literature to critically explore AI within the context of international business. More specifically, we explored how AI can be applied to innovation approaches in international business, international market selection, entry modes, foreign exchange, international human resource management, international supply chains, managing across cultures, and more topics. AI has necessitated changes in workplace configurations and the need for organizational and employee adjustments in response to this technology. As a result of the foregoing issues on AI integration within international business, our analysis provided an exploratory discussion around its use, challenges, managerial implications, and suggested areas requiring future studies.

中文翻译:

人工智能在国际商务中的应用、挑战以及对未来研究和实践的建议

人工智能 (AI) 的出现改变了全球业务,有助于提高运营效率和创新。它利用机器学习和大数据分析,推动预测市场趋势和战略决策。然而,尽管人工智能工具的讨论和可及性不断增加,但对其对国际业务的影响的了解仍然有限。本文探讨了人工智能在国际商业战略、实践和活动中的潜力。为了实现这一目标,我们回顾了现有文献中的 37 篇文章,以批判性地探讨国际商业背景下的人工智能。更具体地说,我们探讨了人工智能如何应用于国际商务、国际市场选择、进入模式、外汇、国际人力资源管理、国际供应链、跨文化管理等创新方法。人工智能需要改变工作场所配置,并需要进行组织和员工调整以应对这项技术。鉴于上述关于国际业务中人工智能整合的问题,我们的分析围绕其使用、挑战、管理影响以及需要未来研究的建议领域进行了探索性讨论。
更新日期:2024-02-09
down
wechat
bug