The purpose of this study is to examine consumers’ willingness to patronize retail knockoffs, taking Starbucks as an example. We make a connection between consumers’ willingness to patronize retail...

中文翻译：

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面子意识和道德模糊性：消费者光顾酒店仿冒品牌的意愿

本研究的目的是以星巴克为例，考察消费者光顾零售仿冒品的意愿。我们将消费者光顾零售店的意愿联系起来......