Many companies pursue sustainability and rely on communication to convince consumers of their sustainability efforts. This study examines the impact of corporate sustainable communication strategies from the perspective of spiritual capital. Results indicate that communication framed in strength, personal well-being, and mobilizability positively affects consumers' trust and sustainable behavior intentions through perceived spirituality. This study also clarifies gender differences. It offers a simple yet rigorous theoretical framework to evaluate sustainable communication strategies. The conceptualization and development of these measures is an important step for future studies that evaluate sustainable communication effects. To our knowledge, this study is the first attempt to explore the dimensions of perceived spirituality and evaluate their roles in sustainable communication. It finally offers practical suggestions for business sustainable communication strategies.

中文翻译：

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从精神资本的角度制定企业社会责任沟通策略以增加可持续行为

许多公司追求可持续发展，并依靠沟通来说服消费者相信他们在可持续发展方面所做的努力。本研究从精神资本的角度考察了企业可持续传播策略的影响。结果表明，以力量、个人幸福感和可动性为框架的沟通通过感知灵性对消费者的信任和可持续行为意图产生积极影响。这项研究还澄清了性别差异。它提供了一个简单而严格的理论框架来评估可持续传播策略。这些措施的概念化和发展是未来评估可持续传播效果的研究的重要一步。据我们所知，这项研究是探索感知灵性维度并评估其在可持续沟通中的作用的首次尝试。最后为企业可持续传播策略提供了实用的建议。