This study explores the UGC of two international sports events related to a country to analyse: (1) the way that two international sports events-related UGC vary across different social media, (2) the types of UGC, and (3) the differences in the social media use in different countries. Using the word Spain and hashtags of XLI Marathon Valencia 2022 and Davis Cup 2022, 16,820 posts were obtained. Using frequencies, χ² tests, sentiment analysis, and content analysis, results show (1) the prominent use of social media in both events, (2) different profiles between non-professionals and professionals, (3) predominant negative UGC in more professional content, and (4) the sentiment geolocation. Based on these results, it is possible to recommend considering the potential of each social network, analysing the profile of those who are active in the masses and trying to explain and transform those negative comments that can damage not only the image of the event but also of the country where it is held. Additionally, it is essential to underline the importance of rigorous and systematic social media study.

本研究探讨了与一个国家相关的两项国际体育赛事的 UGC，以分析：(1) 两项国际体育赛事相关的 UGC 在不同社交媒体上的变化方式，(2) UGC 的类型，以及 (3) 差异不同国家的社交媒体使用情况。使用西班牙一词以及 2022 年 XLI 马拉松瓦伦西亚和 2022 年戴维斯杯的主题标签，获得了 16,820 个帖子。使用频率、χ2^检验、情感分析和内容分析，结果显示 (1) 在这两个事件中社交媒体的显着使用，(2) 非专业人士和专业人士之间的不同概况，(3) 在更专业的情况下，负面 UGC 占主导地位内容，以及（4）情感地理定位。基于这些结果，可以建议考虑每个社交网络的潜力，分析那些活跃在群众中的人的概况，并尝试解释和转化那些不仅会损害事件形象而且会损害事件的负面评论。举办地的国家。此外，必须强调严格和系统的社交媒体研究的重要性。