Marketing capabilities has been a vibrant research domain over the past 30 years and marketing capability theory has become a central element in explaining how marketing contributes to firm perform...

中文翻译：

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营销能力和谢尔比·D·亨特：贡献、现状和未来

过去 30 年来，营销能力一直是一个充满活力的研究领域，营销能力理论已成为解释营销如何促进企业绩效的核心要素……