This article applies the life course paradigm to research on religion's influence on consumer behavior to provide an alternative perspective to theories explaining how religion influences consumption and marketing practice. While the life course paradigm has been shown to be highly influential in general consumer behavior research, this concept has been seemingly forgotten in the context of religion and consumer behavior, which is concerning given the role that religion can play in consumers' lives through various life transitions. Specifically, six major transitioning times in consumers' lives (leaving home, marriage, kids, retirement, spouse/parent death, and unexpected factors) are discussed with application to religion and consumer behavior research as well as future research directions. Discussion concludes with a call to action for more research on religion's influence on consumer behavior that is theoretically grounded utilizing the life course paradigm in an effort to more accurately understand the influence of religion on consumer behavior.

中文翻译：

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宗教对消费的影响：生命历程范式视角

本文应用生命历程范式来研究宗教对消费者行为的影响，为解释宗教如何影响消费和营销实践的理论提供另一种视角。虽然生命历程范式已被证明在一般消费者行为研究中具有很大影响力，但这一概念似乎在宗教和消费者行为的背景下被遗忘，考虑到宗教可以通过各种生活在消费者的生活中发挥作用，这一点令人担忧。过渡。具体来说，讨论了消费者生活中的六个主要转变时间（离家、结婚、孩子、退休、配偶/父母死亡和意外因素），并将其应用于宗教和消费者行为研究以及未来的研究方向。讨论最后呼吁采取行动，对宗教对消费者行为的影响进行更多研究，这些研究在理论上基于生命历程范式，以便更准确地理解宗教对消费者行为的影响。