This study analyzed the multimodal discursive strategies Elisa Loncón, a Mapuche linguist and renowned academic, used on Instagram to position herself as a sociopolitical leader during her tenure as president of the Chilean Constitutional Convention. 811 Instagram posts from her account were downloaded from 15 January 2021 until 15 January 2022. From this, 81 of the most interacted posts were selected and used to examine her multimodal discursive strategies while drawing on the Discourse-Historical Approach (Reisigl and Wodak 2001, 2016). The results revealed three main themes: (1) the construction of an alternative leadership, (2) visibilization of female leadership decision-making, and (3) a vindication of linguistic rights. Referential and intensification strategies were particularly salient, and they were used to legitimize her role and foreground her Mapuche ancestry. These findings highlight how female political leaders (and their intersecting identities) strategically deploy their communication practices to resist sexism and racism.

中文翻译：

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Elisa Loncón 在 Instagram 上作为马普切女性政治领袖的构建和合法化

这项研究分析了马普切语言学家、著名学者 Elisa Loncón 在担任智利制宪会议主席期间在 Instagram 上使用的多模态话语策略，将自己定位为社会政治领袖。从 2021 年 1 月 15 日到 2022 年 1 月 15 日，从她的帐户下载了 811 个 Instagram 帖子。从中，选择了 81 个互动最多的帖子，并利用话语历史方法来检查她的多模态话语策略（Reisigl 和 Wodak 2001， 2016）。结果揭示了三个主题：（1）另类领导的构建，（2）女性领导决策的可见性，以及（3）语言权利的维护。参照和强化策略尤其突出，它们被用来使她的角色合法化并突出她的马普切血统。这些发现凸显了女性政治领导人（及其交叉身份）如何战略性地部署其沟通实践来抵制性别歧视和种族主义。