The handloom industry, one of the old industries in India, is facing declining growth due to a lack of adoption of new technology, such as augmented reality, in business development. So, this research article presents a study that identifies and analyses the barriers for adoption of Augmented Reality (AR) technology in the Indian handloom industry. The study employs a mixed-methods approach involving a review of relevant literature, expert discussions, and a questionnaire survey among industry experts and academicians. Data for this study was collected from the handloom sector of Varanasi city in the state of Uttar Pradesh. The Interpretive Structural Modelling (ISM) technique has been used to determine the contextual driver-driven relationships among the identified barriers. The study reveals eleven barriers to AR technology adoption and implementation, including a lack of government support policies, skilled workers, legal contractual certainty, and funds. The driven barriers are the lack of IT infrastructure and internet access, lack of digital culture, fear of failure, and poor research and development in the industry. Further, the managerial insights of this study will undoubtedly help the policymakers/government bodies to take care of this particular sector.

手摇纺织机行业是印度的老行业之一，由于在业务发展中缺乏采用增强现实等新技术，该行业正面临增长下滑的局面。因此，这篇研究文章提出了一项研究，确定并分析了印度手摇纺织机行业采用增强现实 (AR) 技术的障碍。该研究采用了相关文献查阅、专家讨论以及行业专家和院士问卷调查等混合方法。这项研究的数据是从北方邦瓦拉纳西市的手摇纺织机部门收集的。解释结构建模 (ISM) 技术已用于确定已识别障碍之间的上下文驱动因素驱动关系。该研究揭示了 AR 技术采用和实施的 11 个障碍，包括缺乏政府支持政策、技术工人、法律合同确定性和资金。驱动性障碍包括缺乏 IT 基础设施和互联网接入、缺乏数字文化、对失败的恐惧以及行业研发不力。此外，这项研究的管理见解无疑将有助于政策制定者/政府机构照顾这个特定部门。