This article offers an original contribution by examining both the quantity and quality of English print media coverage of the 2019 FIFA Women’s World Cup and how fans perceive and respond to this coverage. It is the first longitudinal analysis of media coverage of women’s football in the United Kingdom and compares print media coverage between the 2015 and 2019 FIFA Women’s World Cups. We draw on a content analysis of five English national newspapers and 49 semistructured interviews with fans. We develop new theoretical insights through the development of our framework of the “next stage” of the “new age.” Our findings show media coverage of women’s football has substantially increased, with respectful coverage sustained. The new theme of gender equality made visible several types of inequality, but the media industry failed to acknowledge its own role in reinforcing gender inequalities. Interviewees were critical of the time-limited “revolution” whereby coverage was limited to the duration of the World Cup. To advance gender equality, future media coverage must be sustained, meaningful, and prominent.

本文通过研究英语印刷媒体对 2019 年 FIFA 女足世界杯报道的数量和质量以及球迷对这些报道的看法和反应，提供了原创性贡献。这是对英国女足媒体报道的首次纵向分析，并比较了 2015 年和 2019 年国际足联女足世界杯的平面媒体报道。我们对五家英国全国性报纸进行了内容分析，并对粉丝进行了 49 次半结构化访谈。我们通过发展“新时代”的“下一阶段”框架来发展新的理论见解。我们的调查结果显示，媒体对女足的报道大幅增加，并且尊重的报道持续存在。性别平等的新主题凸显了几种类型的不平等，但媒体行业却没有承认自己在加剧性别不平等方面所扮演的角色。受访者对限时“革命”持批评态度，即报道仅限于世界杯期间。为了促进性别平等，未来的媒体报道必须是持续的、有意义的和突出的。