To investigate the effects of anthropomorphism design on individuals’ comprehension of self-monitoring test results. In addition, we employed eye-tracking and event-related potential techniques to explore the underlying mechanisms. A within-group design was employed with presentation format (black-and-white neutral design, black-and-white anthropomorphic design, and colored anthropomorphic design) as independent variable. A total of 30 graduate students participated in an experiment in which they were instructed to perform a series of health data interpretation tasks. Colored anthropomorphism yielded significantly shorter task completion time, shorter fixation duration, fewer fixations, and smaller pupil size than the other two presentation formats. Moreover, black-and-white anthropomorphism design elicited increased N1 amplitudes in frontal area compared with the other two designs; colored anthropomorphic design evoked larger amplitude of P3 than the other two designs. Colored anthropomorphic design is found to be an effective approach in facilitating consumers’ understanding of quantitative health information. Moreover, the present study demonstrated the feasibility of using eye-tracking and neuroergonomics tools in evaluating interface design in a healthcare setting.

中文翻译：

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拟人化设计对理解自我监控测试结果的影响：整合眼球追踪和事件相关电位的证据

探讨拟人化设计对个体理解自我监控测试结果的影响。此外，我们采用眼动追踪和事件相关电位技术来探索潜在机制。采用组内设计，以呈现格式（黑白中性设计、黑白拟人化设计和彩色拟人化设计）作为自变量。共有 30 名研究生参加了一项实验，他们被要求执行一系列健康数据解释任务。与其他两种演示格式相比，彩色拟人化显着缩短了任务完成时间，缩短了注视时间，减少了注视次数，并且瞳孔尺寸更小。此外，与其他两种设计相比，黑白拟人化设计引起额叶区域的 N1 振幅增加；彩色拟人化设计比其他两种设计引起更大的 P3 振幅。彩色拟人化设计被认为是促进消费者理解定量健康信息的有效方法。此外，本研究证明了使用眼动追踪和神经人体工程学工具来评估医疗保健环境中的界面设计的可行性。