How do people learn about what it is like to become frail and require assistance with activities of daily living? This significant transition in the life course is often avoided and denied by those in North America. This paper examines images from the websites of agencies providing care to older adults in their homes as one aspect of a wider social pedagogy about aging. In particular, we find that agencies in Canada and the United States aim to attract potential clients with rosy and positive images of aging, using stock images that showcase active and healthy seniors. They do not present their core services of toileting, bathing, and lifting directly, but rather represent care indirectly through the touch and attention of caregivers towards an older adult. As a result, home care agencies reproduce dominant images of successful aging, in which frailty and the need for care are taboo.

中文翻译：

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护理图像：关于衰老转变的乐观教育学

人们如何了解变得虚弱并需要日常生活活动帮助的感觉？北美人常常回避和否认生命历程中的这一重大转变。本文研究了为老年人提供居家护理的机构网站上的图像，作为更广泛的老龄化社会教育学的一个方面。特别是，我们发现加拿大和美国的机构旨在通过展示积极健康的老年人的库存图片，以乐观、积极的老龄化形象来吸引潜在客户。他们不直接提供如厕、洗澡和举重等核心服务，而是通过护理人员对老年人的触摸和关注来间接代表护理。结果，家庭护理机构再现了成功老龄化的主导形象，其中虚弱和需要护理是禁忌。