The expansion of ChatGPT has sparked substantial discussions on the capabilities of generative artificial intelligence AI to profoundly reshape the business environment. However, empirical data on ChatGPT and its effects on firm performance are still lacking. In accordance with relevant literature, this study investigates the influence of ChatGPT-enabled agility, encompassing both operational and market facets, on firm performance. This work studies the moderating roles of innovative infusion of ChatGPT and ethical identity in the association between incorporating ChatGPT into standard processes with operational and market agilities. Data from a survey of IT executives were analyzed to validate our proposed hypotheses. We found that while the infusion of ChatGPT in an organization moderates the relationship between ChatGPT incorporation and operational agility, infusion does not significantly impact market agilities. In addition, we found that a firm's ethical identity moderates ChatGPT-enabled market agilities but not operational agility. We also found that both types of agility play mediating roles in improving firm performance. This study adds to the growing body of literature on dynamic capabilities by presenting and testing a theory on the influence of a firm's capability to incorporate ChatGPT on agility, firm performance, and the role of ChatGPT infusion and firm ethical identity.

中文翻译：

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将 ChatGPT 纳入公司内部如何增强以敏捷性为中介的绩效？创新注入与企业道德认同的调节作用

ChatGPT 的扩展引发了人们对生成式人工智能 AI 能否深刻重塑商业环境的广泛讨论。然而，关于 ChatGPT 及其对企业绩效影响的实证数据仍然缺乏。根据相关文献，本研究调查了 ChatGPT 支持的敏捷性（包括运营和市场方面）对公司绩效的影响。这项工作研究了 ChatGPT 的创新注入和道德认同在将 ChatGPT 纳入标准流程与运营和市场敏捷性之间的关联中的调节作用。对 IT 高管调查的数据进行了分析，以验证我们提出的假设。我们发现，虽然在组织中注入 ChatGPT 可以调节 ChatGPT 的合并与运营敏捷性之间的关系，但注入并不会显着影响市场敏捷性。此外，我们发现公司的道德身份会调节 ChatGPT 支持的市场敏捷性，但不会调节运营敏捷性。我们还发现，这两种类型的敏捷性在提高公司绩效方面都发挥着中介作用。这项研究通过提出和测试关于企业整合 ChatGPT 的能力对敏捷性、企业绩效以及 ChatGPT 注入和企业道德认同的作用的影响的理论，为不断增长的动态能力文献提供了补充。