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Virtual reality and tourism destinations marketing: can it transform travel? evaluating the impact of immersive experiences on travel intentions
Technology Analysis & Strategic Management ( IF 3.745 ) Pub Date : 2024-02-20 , DOI: 10.1080/09537325.2024.2319606 Davood Ghorbanzadeh 1 , Kiran Nair 2 , Teddy Chandra 3 , Jamshid Bakhtiyorovich Ergashev 4 , K. D. V. Prasad 5
Technology Analysis & Strategic Management ( IF 3.745 ) Pub Date : 2024-02-20 , DOI: 10.1080/09537325.2024.2319606 Davood Ghorbanzadeh 1 , Kiran Nair 2 , Teddy Chandra 3 , Jamshid Bakhtiyorovich Ergashev 4 , K. D. V. Prasad 5
Affiliation
This study investigates the relationship between the immersive VR experience, destination cognitive image, destination affective image, and tourists’ travel intention. The sample of this research i...
中文翻译：
虚拟现实和旅游目的地营销：它能改变旅行吗？评估沉浸式体验对旅行意图的影响
本研究探讨沉浸式VR体验、目的地认知形象、目的地情感形象与游客旅游意愿之间的关系。这项研究的样本是...
更新日期：2024-02-22
中文翻译：
虚拟现实和旅游目的地营销：它能改变旅行吗？评估沉浸式体验对旅行意图的影响
本研究探讨沉浸式VR体验、目的地认知形象、目的地情感形象与游客旅游意愿之间的关系。这项研究的样本是...
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