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Leveraging Influencer Relations Professionals for Sponsorship Disclosure in Social Media Influencer Marketing
Journal of Interactive Advertising Pub Date : 2024-01-26 , DOI: 10.1080/15252019.2023.2298994 Ruvimbo Musiyiwa 1 , Jenna Jacobson 1
Journal of Interactive Advertising Pub Date : 2024-01-26 , DOI: 10.1080/15252019.2023.2298994 Ruvimbo Musiyiwa 1 , Jenna Jacobson 1
Affiliation
This research investigates the role played by influencer relations professionals—also known as influencer intermediaries—in driving upfront and compliant disclosure of sponsorships in influencer ma...
中文翻译:
利用影响者关系专业人士在社交媒体影响者营销中进行赞助披露
这项研究调查了影响者关系专业人士(也称为影响者中介机构)在推动影响者营销中预先和合规的赞助披露方面所扮演的角色。
更新日期:2024-01-26
中文翻译:
利用影响者关系专业人士在社交媒体影响者营销中进行赞助披露
这项研究调查了影响者关系专业人士(也称为影响者中介机构)在推动影响者营销中预先和合规的赞助披露方面所扮演的角色。