Featuring Women on Advertisements: Juxtaposing Afrocentric and Eurocentric Idealization of Body Size in Sub-Saharan Africa,Journal of African Business

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Featuring Women on Advertisements: Juxtaposing Afrocentric and Eurocentric Idealization of Body Size in Sub-Saharan Africa
Journal of African Business Pub Date : 2024-02-21 , DOI: 10.1080/15228916.2024.2321109
Paul Mukucha ₁ , Divaries Cosmas Jaravaza ₁ , Nomuhle Jaravaza ₁

Affiliation

The advertising industry makes use of models that are chosen primarily for their physical attractiveness. The study was done in Zimbabwe. Since the Zimbabwean society is progressively becoming cosm...

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