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Making of a social buyer: the role of knowledge capital authenticity and inter-firm communication in B2B sales situations
Journal of Marketing Theory and Practice Pub Date : 2024-02-20 , DOI: 10.1080/10696679.2023.2291713 Priyavrat Sanyal 1 , Rakesh Singh 2 , Ramendra Singh 3
Journal of Marketing Theory and Practice Pub Date : 2024-02-20 , DOI: 10.1080/10696679.2023.2291713 Priyavrat Sanyal 1 , Rakesh Singh 2 , Ramendra Singh 3
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This study explores the mediating role of knowledge capital repository and inter-firm communication on the relationship between social media adoption by business-to-business (B2B) seller firms and ...
中文翻译:
社交买家的培养:知识资本真实性和公司间沟通在 B2B 销售情况中的作用
本研究探讨了知识资本存储库和公司间沟通对企业对企业 (B2B) 卖家公司采用社交媒体与……之间关系的中介作用。
更新日期:2024-02-22
中文翻译:
社交买家的培养:知识资本真实性和公司间沟通在 B2B 销售情况中的作用
本研究探讨了知识资本存储库和公司间沟通对企业对企业 (B2B) 卖家公司采用社交媒体与……之间关系的中介作用。