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The effects of visual design on eco-labels evaluations: guidelines for effective green advertising
Journal of Marketing Theory and Practice Pub Date : 2024-02-20 , DOI: 10.1080/10696679.2024.2307889
Carmela Donato 1 , Feray Adıgüzel 2
Affiliation  

Through three survey designs using 15 real eco-labels we explored four design elements on consumers’ attitude toward the eco-label logo, showing that visual complexity, text amount, and green color...

中文翻译:

视觉设计对生态标签评估的影响:有效绿色广告指南

通过使用 15 个真实生态标签的三项调查设计,我们探索了消费者对生态标签标志态度的四个设计元素,显示视觉复杂性、文本数量和绿色……
更新日期:2024-02-22
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