The peer‐to‐peer (P2P) sharing economy, as an attractive alternative to permanent ownership, creates a triadic relationship among three groups of participants: service enablers, providers, and consumers. One of its main features is the expansion of the user's role to the roles of consumer and provider, or “prosumer.” However, in their role as prosumers, individuals may have an aversion to participating in the P2P sharing economy market due to their sense of powerlessness and lack of control, suggesting that their vulnerability needs to be considered. Despite their importance, prosumers have not received commensurate attention in the sharing economy literature. To address this gap, we examined prosumer vulnerability's impact on risk perceptions in the role of prosumer and illuminated these risks' impact on intentions to participate. The results from a U.S. survey indicate that vulnerability is a significant driver of all risk types, for both consumers and providers. Furthermore, psychological risk and security risk are found to significantly decrease intention to participate. Unexpectedly, social risk increases intention to participate among consumers and providers, while privacy and health risks are insignificant.

中文翻译：

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点对点共享经济中的脆弱性和感知风险

点对点（P2P）共享经济作为永久所有权的一种有吸引力的替代方案，在三组参与者之间创建了一种三元关系：服务推动者、提供者和消费者。其主要功能之一是将用户角色扩展到消费者和提供者（或“产消者”）的角色。然而，作为产消者，个人可能会因为无能为力和缺乏控制而厌恶参与P2P共享经济市场，这表明他们的脆弱性需要考虑。尽管产消者很重要，但它们在共享经济文献中并未受到相应的关注。为了解决这一差距，我们研究了产消者脆弱性对产消者角色风险认知的影响，并阐明了这些风险对参与意图的影响。美国的一项调查结果表明，对于消费者和提供商而言，脆弱性是所有风险类型的重要驱动因素。此外，发现心理风险和安全风险显着降低参与意愿。出乎意料的是，社会风险增加了消费者和提供者的参与意愿，而隐私和健康风险则微不足道。