The practice of tipping is omnipresent in the tourism and hospitality sector. Although, consumer's tipping behavior has been studied from myriad perspectives, it is surprising that extant research has not yet explored how consumers' in different power states can be nudged to tip more. With the help of five studies in the lab and field, the results demonstrate that a low-power state is conducive for generating a higher tip if consumers' focus is on others due to enhanced empathy. Furthermore, as per the compensatory consumption model, powerless consumers desire power, so they are more likely to tip higher than powerful people when tipping is associated with status. Lastly, powerful consumers' propensity to tip higher is initiated when the expectations that others hold from them are made salient. Implementing these findings can maximize business' tipping revenue from both the powerful and the powerless consumers.

中文翻译：

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有力的小费：力量对小费行为的影响

在旅游和酒店业，小费的做法无处不在。尽管消费者的小费行为已经从多个角度进行了研究，但令人惊讶的是，现有研究尚未探索如何促使处于不同电力状态的消费者支付更多小费。在实验室和现场五项研究的帮助下，结果表明，如果消费者由于同理心增强而将注意力集中在他人身上，那么低功耗状态有利于产生更高的小费。此外，根据补偿性消费模式，无权力的消费者渴望权力，因此当小费与地位相关时，他们更有可能比有权势的人支付更高的小费。最后，当其他人对他们的期望变得突出时，强大的消费者就会倾向于支付更高的小费。实施这些发现可以最大限度地提高企业从有权势消费者和无权消费者那里获得的小费收入。